Process: audit, colorimetry, typography and graphic styles

01

Brand & UI audit

Where the insights came from

Brand & UI audit 1Brand & UI audit 2Brand & UI audit 3Brand & UI audit 4Brand & UI audit 5Brand & UI audit 6Brand & UI audit 7Brand & UI audit 8Brand & UI audit 9Brand & UI audit 10Brand & UI audit 11Brand & UI audit 12

02

Colorimetry

Red, white and warm greys

Colorimetry 1Colorimetry 2Colorimetry 3Colorimetry 4Colorimetry 5Colorimetry 6

03

Typography

Three type systems, one scale

Typography 1Typography 2Typography 3Typography 4Typography 5Typography 6Typography 7Typography 8Typography 9Typography 10Typography 11Typography 12

04

Graphic styles

Three visual directions

Graphic styles 1Graphic styles 2Graphic styles 3Graphic styles 4Graphic styles 5Graphic styles 6Graphic styles 7Graphic styles 8Graphic styles 9Graphic styles 10Graphic styles 11Graphic styles 12Graphic styles 13Graphic styles 14Graphic styles 15Graphic styles 16Graphic styles 17Graphic styles 18
Loud Ideas, Calm Grid